Digital marketing is like trying to get someone’s attention at a crowded party – but instead of yelling across the room, you dress in their favorite color, play their favorite song, and somehow know exactly what they like to talk about.

• SEO is you whispering sweet nothings to Google, hoping it introduces you to the cool people searching for you.
• Social Media Marketing is you throwing the coolest party, inviting everyone, and hoping they’ll tell their friends how awesome you are.
• Email Marketing is you sliding notes under the door like, “Hey, still thinking of you. Here’s why I’m great.”
• PPC Ads are like bribing the bouncer to let you skip the line and stand right in front of everyone.
• Content Marketing is telling really interesting stories so people will listen and think, “Wow, this person is smart AND helpful. I trust them.”

At the end of the day, digital marketing is convincing strangers on the internet that you’re the coolest, smartest, most reliable person they’ve ever met – without being creepy.