AIDA isn’t just marketing jargon – it’s the psychological journey every customer takes before hitting “BUY.” Awareness → Interest → Desire → Action Think of AIDA like a house party. First, people need to know…
Browsing Category Linkedin
How Digital Ads Know Exactly Where You Are (And Why It Matters)
Geo-targeting is like having a billboard that only lights up when your ideal customer walks by. Except it works with pincode-level precision across the entire internet. What Is Geo-Targeting? Geo-targeting shows ads to people based…
How Google Ads Works: The Story of Priya and Arjun
Priya runs “Sweet Dreams Bakery” in Pune. Arjun is her childhood friend who now owns a digital marketing agency in Mumbai. Here’s their detailed conversation that explains well, how Google Ads work: The Struggle Priya:…