Raise your hand if you’ve ever set a Google Ads budget by opening your wallet, counting what’s inside, dividing by three, and whispering ‘please work’ to your laptop screen. (Don’t worry, we’ve all been there.)…
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The AIDA Funnel: Your Digital Marketing Roadmap
AIDA isn’t just marketing jargon – it’s the psychological journey every customer takes before hitting “BUY.” Awareness → Interest → Desire → Action Think of AIDA like a house party. First, people need to know…
Google Ads vs Facebook Ads: Which Platform Should You Choose?
Think of it like fishing in two different ponds. Google Ads = Fishing where hungry fish are actively looking for food Facebook Ads = Fishing where fish are relaxing and socializing but may salivate when…
How Digital Ads Know Exactly Where You Are (And Why It Matters)
Geo-targeting is like having a billboard that only lights up when your ideal customer walks by. Except it works with pincode-level precision across the entire internet. What Is Geo-Targeting? Geo-targeting shows ads to people based…
The Story of Googleland and how Google makes money
Imagine this: There’s a massive, glittering amusement park called Googleland. You walk in, and everything is free. You can ride the roller coasters (Google Search), grab free snacks (Gmail), and even explore a treasure…