Think of Google Analytics as your website’s detective. Just like a detective gathers clues to solve a case, Google Analytics collects data to solve the mystery of “what’s happening on my website?” What Google Analytics…
Posts Published by tejinder.singh@abillionpeople.com
Love cookies ? So do professionals marketers. Lets understand what they are and how they supercharge marketing
Do you love cookies ? So does marketing professionals , but of a different kind ! I am sure most of you have heard about cookies and how they know about, us and our browsing…
How to Set Your Google Ads Budget (Without Guessing)
Raise your hand if you’ve ever set a Google Ads budget by opening your wallet, counting what’s inside, dividing by three, and whispering ‘please work’ to your laptop screen. (Don’t worry, we’ve all been there.)…
Remarketing: Your Second, third, fourth… Chance to Win Customers
Remarketing is like having a friendly store clerk follow up with customers who left without buying. Except instead of being creepy, it’s incredibly effective. What Is Remarketing? Remarketing shows ads to people who already visited…
The AIDA Funnel: Your Digital Marketing Roadmap
AIDA isn’t just marketing jargon – it’s the psychological journey every customer takes before hitting “BUY.” Awareness → Interest → Desire → Action Think of AIDA like a house party. First, people need to know…
Google Ads vs Facebook Ads: Which Platform Should You Choose?
Think of it like fishing in two different ponds. Google Ads = Fishing where hungry fish are actively looking for food Facebook Ads = Fishing where fish are relaxing and socializing but may salivate when…
How Digital Ads Know Exactly Where You Are (And Why It Matters)
Geo-targeting is like having a billboard that only lights up when your ideal customer walks by. Except it works with pincode-level precision across the entire internet. What Is Geo-Targeting? Geo-targeting shows ads to people based…
Your Website is Not Losing Traffic—AI Is Stealing It
The digital landscape is experiencing a seismic shift that every business leader needs to understand. The Old Way vs. The New Way Remember when you had a question, you’d Google it, scroll through 10 blue…
Surprise, surprise : Why Email Marketing Still Beats Social Media
I know what you are thinking – with so much email going into SPAM , how is this even possible – BUT WAIT …read on. Let me share something that might surprise you. While you’re…
Why Your Emails Land in Spam (And How to Fix It )
Ever sent an important email only to hear crickets? Your message probably ended up in spam jail. Think of spam filters as bouncers at an exclusive club – they’re checking IDs, looking for red flags,…